AGCO Standards Limit Gambling Bonuses and Boost Player Knowledge

18 October 2026

Ontario’s Alcohol and Gaming Commission (AGCO) has issued strict requirements governing how online casinos in the province can promote bonuses and credits. Since October 2022, the AGCO has banned all public promotion of gambling incentives except on an operator’s own gaming site. A player’s explicit consent is now required to receive direct marketing. The AGCO states these restrictions protect against risky betting behaviors and safeguard vulnerable players. However, a proposed payout rule could create implementation challenges.

The AGCO’s Registrar’s Standards for Internet Gaming prohibit all gambling incentive marketing except within an operator’s platform, and through direct communications that players must opt into. Operators must transparently disclose all offer terms and restrictions upfront. Descriptions of offers as “free” or “risk-free” are only permitted when no player funds are required.

“Incentives can encourage excessive and higher-risk betting,” explained the AGCO in its rationale. “Many players struggle with unclear terms, which may misrepresent both the promotion and the gambling activity.” The standards now mandate that only genuinely free offers can be labeled as such. Similarly, any offer requiring player funds cannot be marketed as “risk-free.”

These regulations also require operators to clearly display game odds, rules, and withdrawal procedures for sports and event betting. All account balances must show in Canadian dollars with non-negative balances. Operators cannot provide credit to players under any circumstances.

Fast Payout Rule Creates Potential Conflict

A separate legislative proposal could complicate the AGCO’s regulations. The potential “fast payout” requirement would mandate immediate withdrawal options for wagers settled within 20 seconds. This rule might override certain bonus restrictions, despite bonuses being a primary customer acquisition tool.

“When attracting new players, offering valuable incentives like bonuses remains the most effective strategy,” noted Julie Corey, Marketing Director for online casino Giant Casino. “With fast payout requirements, operators must either hold funds briefly or adjust reward structures. Providers will adapt to any regulatory changes.”

The AGCO declined specific commentary but confirmed ongoing evaluation of the payout proposal. Any regulatory changes would require thorough review and formal approval processes.

The proposed payout legislation now moves to provincial review after earlier legislative steps. The AGCO’s submission recommends careful consideration before implementation, advising that the bill could undermine consumer protections. Regardless of policy outcomes, players should remain informed about gambling practices.